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Ceresit
A website for a well-known building materials brand. Target audience – construction professionals and building materials distributors of various scales

The client
Henkel is a leader in the industrial and consumer sectors

Services
Technology Stack
The Challenge
A new website design for Ceresit was developed according to the latest UX/UI trends and requirements.
This project includes a broad and complex set of features, tailored for different types of users with varying access levels. The system supports four types of personal accounts, each with unique features and access rights:
Unregistered Users: Limited access to general information and promotional content.
Managers: Different manager types have special tools for processing orders and working with clients.
Construction Professionals: Ability to order building materials and collect them from a specific distributor's warehouse. Each construction professional is offered personalized discounts.
Distributors: Manage stock availability and process orders from construction professionals.
Key Features and Capabilities
✅ Product Ordering and Pickup: Construction professionals can view available products, place orders, and pick them up from designated distributors.
✅ Personalized Discounts: The system automatically calculates and applies individual discounts for each construction professional based on predefined conditions.
✅ Event Calendar and Registration: Users can view upcoming industry events, register, or book a personal master class.
✅ Manager's Dashboard: Managers have separate profiles where they can process orders and manage client interactions.
This project combines an intuitive UX/UI design with a robust server architecture, ensuring smooth interactions among all user types. The platform enhances client engagement and streamlines the process of distributing building materials.
Technologies:
React.js & Next.js
Strapi CMS
GraphQL
PostgreSQL
TypeScript
Bitbucket

The Outcome
Modern and User-Friendly Website
After collaborating with us, the client received a modern, functional, and user-friendly website developed on an advanced tech stack with a focus on top-tier UX/UI
Tailored Functionality for Different User Groups
We implemented complex functionality, including 4 access levels: unregistered users, managers, construction professionals, and distributors, each with unique rights and features.
Flexible Ordering System and Personalized Discounts
A flexible ordering system for construction professionals was developed, allowing them to pick up products from distributors, along with personalized discounts for each user.
Event Calendar and Manager's Dashboard
We added an event calendar for registering events and master classes, and developed a separate manager’s dashboard for efficient order processing. The new website is faster, more secure, and easier to manage, helping the client optimize business processes and improve user interaction.