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Ceresit

A website for a well-known building materials brand. Target audience – construction professionals and building materials distributors of various scales

E-commerce
Enterprise Software, ERP, CRM
UX/UI Design
Web Development
DevOps
Ceresit Website&CRM for E-commerce | Malevich

The client

Henkel is a leader in the industrial and consumer sectors

Henkel
Industry - E-commerce
Location - Ukraine

Services

B2B solutions
Online stores
UI/UX redesign
Corporate Websites
Existing online stores redesign
Product and service catalog design
Development of personal dashboards for B2C and B2B clients
CI/CD - applied a set of measures that allow for faster and cheaper delivery of new features to production

Technology Stack

React - stack technology Malevich company
Next.js - stack technology Malevich company
Strapi - stack technology Malevich company
JavaScript - stack technology Malevich company
GraphQL - stack technology Malevich company
PostgreSQL - stack technology Malevich company
Bitbucket - stack technology Malevich company
Typescript - stack technology Malevich company

The Challenge

Developing a Website with Modern UX/UI Trends
The challenge was to design a website that meets the latest UX/UI trends, ensuring a user-friendly and intuitive experience for all visitors.
Creating Tailored Functionality for Construction Professionals
We also had to implement new features specifically for construction professionals, enhancing their ability to efficiently interact with the site. This required using a modern tech stack to ensure scalability, performance, and seamless usability.
The SolutionThe Solution

A new website design for Ceresit was developed according to the latest UX/UI trends and requirements. 

This project includes a broad and complex set of features, tailored for different types of users with varying access levels. The system supports four types of personal accounts, each with unique features and access rights:

 

Unregistered Users: Limited access to general information and promotional content.

Managers: Different manager types have special tools for processing orders and working with clients.

Construction Professionals: Ability to order building materials and collect them from a specific distributor's warehouse. Each construction professional is offered personalized discounts.

Distributors: Manage stock availability and process orders from construction professionals.

 

Key Features and Capabilities

 

✅ Product Ordering and Pickup: Construction professionals can view available products, place orders, and pick them up from designated distributors.

✅ Personalized Discounts: The system automatically calculates and applies individual discounts for each construction professional based on predefined conditions.

✅ Event Calendar and Registration: Users can view upcoming industry events, register, or book a personal master class.

✅ Manager's Dashboard: Managers have separate profiles where they can process orders and manage client interactions.


 

This project combines an intuitive UX/UI design with a robust server architecture, ensuring smooth interactions among all user types. The platform enhances client engagement and streamlines the process of distributing building materials.


 

Technologies:

React.js & Next.js

Fast, SEO-optimized frontend with SSR and SSG support for improved performance.

Strapi CMS

Flexible headless solution for content management, easily integrates with Next.js.

GraphQL

Optimized API for fast and efficient data retrieval without unnecessary queries

PostgreSQL

Reliable and scalable database with high performance and security

TypeScript

Enhances code safety and maintainability through static typing

Bitbucket

Version control and automated CI/CD for fast and secure deployment
Ceresit Website&CRM for E-commerce | Malevich

The Outcome

01.

Modern and User-Friendly Website

After collaborating with us, the client received a modern, functional, and user-friendly website developed on an advanced tech stack with a focus on top-tier UX/UI

02.

Tailored Functionality for Different User Groups

We implemented complex functionality, including 4 access levels: unregistered users, managers, construction professionals, and distributors, each with unique rights and features.

03.

Flexible Ordering System and Personalized Discounts

A flexible ordering system for construction professionals was developed, allowing them to pick up products from distributors, along with personalized discounts for each user.

04.

Event Calendar and Manager's Dashboard

We added an event calendar for registering events and master classes, and developed a separate manager’s dashboard for efficient order processing. The new website is faster, more secure, and easier to manage, helping the client optimize business processes and improve user interaction.