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GPT Move

Website for Business Management with automated lead generation and delivery for moving service companies.

Web Development
UX/UI Design
DevOps
Website for Business Management | Malevich Studio Portfolio

The client

GPT Move

Industry - Business Management
Location - Ukraine
Website for Business Management | Malevich Studio Portfolio

Services

Corporate Websites
B2B solutions
Services for specific niches
Development of personal areas for b2c and b2b clients
UI/UX redesign
CI/CD - applied a set of measures that allow for faster and cheaper delivery of new features to production

Technology Stack

Next.js - stack technology Malevich company
Typescript - stack technology Malevich company
React - stack technology Malevich company
Strapi - stack technology Malevich company
PostgreSQL - stack technology Malevich company
Kubernetes - stack technology Malevich company
Portainer - stack technology Malevich company
Jenkins - stack technology Malevich company
Digital Ocean - stack technology Malevich company
Cloudflare - stack technology Malevich company
Bitbucket - stack technology Malevich company

The Challenge

01.
To design a UX/UI structure for a website with 20–30 pages, including the homepage, services, locations, blog, FAQ, testimonials, contacts, and more, based on the client’s reference and adapted for lead monetization. Create a lead sales system with company registration, balance top-ups, and automatic lead distribution according to specific criteria. Develop a company dashboard to manage balance, transaction and lead history, and filters by location, service type, and budget. Implement an interactive moving cost calculator and a review and rating system. Ensure all elements meet SEO requirements, including URL structure, schema.org, Core Web Vitals, and local pages for different cities.
The SolutionThe Solution

We designed the full UX/UI in Figma, including the information architecture, design system, key page layouts, components, and all form states, notifications, and error messages. The frontend, built with Next.js and TypeScript, covers marketing pages, location and service landing pages, a step-by-step moving cost calculator, and a public blog and FAQ. 

The B2B company dashboard allows balance management, transaction and lead history, filters by location, service, and budget, and lead-deal tracking. Strapi serves as the headless CMS for pages, city pages, services, FAQ, and reviews, with role-based access and automated publication. 

The calculator guides users through distance, volume, floors, and extra services, giving instant estimates that convert into leads. All features are optimized for SEO and performance, including SSR/ISR, sitemap, schema.org, Core Web Vitals, and localized city pages.


 

Technologies:

Next.js

Enabled fast server-side rendering (SSR) and incremental static regeneration (ISR), improving SEO, page load speed, and overall site performance, while delivering marketing pages, landing pages, and interactive components like the moving cost calculator efficiently.

TypeScript

Ensured strict type checking and increased code reliability, reducing potential bugs and enhancing maintainability across the frontend codebase.

React 18

Facilitated the creation of modern, interactive UI components, allowing dynamic page behavior and smooth user experiences throughout the website.

ShadCN

Streamlined the development of reusable UI components, ensuring a consistent visual design and accelerating the overall frontend development process.

Strapi 4

Provided a flexible headless CMS solution, allowing the creation of content models for pages, city pages, services, FAQ, and reviews, while supporting role-based access control and automated publication through webhooks.

PostgreSQL

Offered stable, scalable, and high-performance data storage, supporting all B2B dashboard operations, lead management, and transactional data reliably.

Kubernetes

Enabled scalable and resilient deployment of containerized services, simplifying management and ensuring high availability of the application infrastructure.

Portainer

Facilitated easy monitoring, deployment, and management of Kubernetes containers through an intuitive interface, improving operational efficiency.

Jenkins

Automated CI/CD pipelines, accelerating development cycles and ensuring smooth, error-free releases across multiple environments.

DigitalOcean

Provided a secure and reliable cloud hosting platform, supporting scalable infrastructure and high availability for all web services.

Cloudflare

Enhanced website security, optimized performance through CDN, and protected the platform from DDoS attacks and other online threats.

Bitbucket

Managed version control and streamlined team collaboration, ensuring seamless integration of code changes and organized development workflows.
Website for Business Management | Malevich Studio Portfolio

The Outcome

01.

Automated Lead Generation

Users complete the moving cost calculator, and qualified leads are automatically routed to companies based on filters and account balances.

02.

SEO-Optimized Structure

City-specific pages, schema markup, and SSR/ISR provide fast performance and strong organic visibility at scale.

03.

Easy Content Management

Strapi allows non-technical staff to update pages, services, FAQs, and reviews without developer involvement.

04.

Fully Automated Deployment

Automated releases, backups, and monitoring ensure stability, security, and fast delivery cycles.

05.

Scalable Architecture

The platform supports quick expansion to new cities, services, and future product features.

06.

Minimal Manual Work

Core processes are optimized and automated to increase conversions and reduce operational workload.