Malevich Studio — helping freelancers earn more on Upwork

Why You’re Not Getting Clients from Upwork

M: I used to do nothing and still got tons of invites — what daily updates are you even talking about?

G: Why clients can’t see your Upwork profile

B: I did everything “just like Vlad” — why am I not getting invites?

K: I update one skill and my title every day — why am I still not getting invites?

G: We started bidding more actively, but we’re not even getting profile views

M: I used to do nothing and still got tons of invites — what daily updates are you even talking about?

G: Why clients can’t see your Upwork profile

B: I did everything “just like Vlad” — why am I not getting invites?

K: I update one skill and my title every day — why am I still not getting invites?

G: We started bidding more actively, but we’re not even getting profile views

M: I used to do nothing and still got tons of invites — what daily updates are you even talking about?

G: Why clients can’t see your Upwork profile

B: I did everything “just like Vlad” — why am I not getting invites?

K: I update one skill and my title every day — why am I still not getting invites?

G: We started bidding more actively, but we’re not even getting profile views

Sounds familiar?

Let’s take a closer look

Who we are
We are Malevich Studio.
An IT services company that decided to conquer Upwork — and actually did it →
Malevich Studio Upwork SEO Team
Team 1
Team 2
Team 3
Team 4
Mykola Cherkashin
Mykola Cherkashin
Founder

17 years in IT as the founder of an IT services company, including 8+ years of driving sales through Upwork

Anna Krynychna
Head of Marketing

9 years in marketing, 5+ years in IT, and 3 years of experience on Upwork

Anna Krynychna

OUR CLIENTS’
RESULTS

With boost
Client result
Without boost
Client result
Client result
2025 IN NUMBERS

4,9

months

Average client engagement with us

34

profiles

Ranked in Upwork organic search

47

days

Average time to reach the global Top 10

249

keywords

Ranking in the global Top 10

370

new

New Work History entries added during our cooperation

Year

WHAT DRIVES YOUR
VISIBILITY ON UPWORK

Visibility system

Before clients can see how good you are in your niche, they need to find your profile first. Visibility comes before conversion — not the other way around. So, where exactly can clients discover you on Upwork?

In organic search

During the bidding process

In ChatGPT search

In hires lists

In project catalog search

In consultations list

In organic search

HOW DO WE DO IT TECHNICALLY?

01

step

02

step

03

step

04

step

Positioning

Your general profile should be optimized for both organic search and bidding, so the first step is defining clear positioning. You can’t effectively promote one profile for “React,” “Full Stack,” “AI,” and “Python” all at the same time.

Semantic Research

This is the foundation of your visibility strategy. It helps us understand which keywords and search terms clients use and how to position your profile across Upwork search results and other listings.

Content Optimization

Based on the semantic research, we create or refine the titles and descriptions across all key sections of your profile.

Ongoing Support and Expertise

We stay in touch throughout the process and provide practical recommendations on organic profile growth, profile boosting, bidding strategy, and effective cover letters to improve both visibility and conversion.

WHAT DOES THIS MEAN FOR
YOUR BUSINESS?

keep scrolling

I recommend the Malevich team to anyone who wants to get the most out of Upwork. Before we started working together, my profile was buried beyond page five. Despite being in the highly competitive full-stack niche, after the first month of cooperation it reached the top search pages and has remained there consistently. Profile views increased significantly, and I started receiving regular invites and direct messages that converted into real long-term clients. Malevich has a deep understanding of Upwork algorithms, closely follows platform updates, and adapts quickly to any changes. They are always available and respond very quickly. I would also like to highlight that they provided help and guidance on topics that went beyond profile optimization itself. They work with you as a true partner rather than treating you as just another Upwork profile.

Michael Chyhura

Michael Chyhura

Founder Essensus

Thanks to my consultations with Anna, I finally gained a clear understanding of where to move next and how to work with my Upwork profile. Before that, it felt like we were stuck in place: trying different approaches, seeing little to no results, and starting over again. Every meeting was packed with valuable insights and practical advice, without unnecessary filler or repetition. Each session brought new information and a fresh perspective on things that had previously seemed obvious. These were not abstract recommendations but concrete actions that could be applied immediately. Gradually, everything started coming together into a complete picture — how to write proposals, what to focus on when selecting jobs, and how to position yourself effectively. Over time, both invites and direct messages increased, which was real proof that the approach was working. Anna is easy and enjoyable to work with — she is straightforward, respects your time, and genuinely helps you move forward. We are very happy that we reached out to her.

Andrey Chekinev

Andrey Chekinev

CEO & Founder Webcoder Team

We have been working with Anna and the Malevich team for about a year on Upwork profile SEO optimization and platform promotion. During this time, we have seen significant improvements: stronger organic performance, increased profile visibility, and better overall results. What we appreciate most is that this is not just a process but a measurable outcome — we managed to reach the global Top 9 in our niche on Upwork. Communication deserves special mention as well. We often have many questions throughout the process, and Anna always responds quickly, clearly, and to the point, providing guidance whenever needed. It truly feels like working with a partner rather than a contractor. Overall, it has been a very comfortable and professional collaboration. We highly recommend the Malevich team to anyone who wants to take a systematic approach to Upwork profile SEO and achieve real, measurable results.

Tetiana Poberezhnyk

Tetiana Poberezhnyk

IMPRO

I reached out to Malevich Studio for a consultation on Upwork profile optimization, and the results exceeded my expectations. After implementing their recommendations, my profile reached the second page for key searches such as 'Full Stack Developer' and the first page for 'SaaS Developer' and 'Dashboard Developer.' As a result, I secured a new long-term contract with a high hourly rate. The consultation was clear, practical, and focused on actionable steps rather than generic advice. I highly recommend their services to anyone looking to improve their visibility and results on Upwork.

Svitlana Horodylova

Full stack Developer

A very attentive, responsive, and professional team that is genuinely a pleasure to work with. In just a few months, they helped my profile rank on the first and second pages of Upwork search results for all the key keywords I was targeting—both in my local market and in the global search results. They delivered everything on time, and communication was always fast, clear, and efficient. I will definitely work with them again whenever I need similar services. 💕

Serg Matvijuk

.NET Full Stack Developer

We worked with the team on developing our Upwork direction and optimizing our profiles. What we particularly appreciated was that the team does not take a one-size-fits-all approach, but instead takes the time to understand our specific situation. They analyze rankings, categories, and the types of jobs we plan to target, conduct additional research, and based on this, provide specific recommendations regarding profile structure, positioning, and specializations. We especially value the detailed communication throughout the process. The team asks many clarifying questions, explains the reasoning behind their recommendations, develops hypotheses, and helps us not just “set up our profiles,” but actually understand how to use them more effectively to attract relevant clients. The recommendations are practical, well-reasoned, and tailored to our services. Overall, it has been a comfortable and professional collaboration. Thank you!

Yana Farafonova

Yana Farafonova

Head of Operations Digital-agency Penguin-team

We’ve had a great experience working with the team on developing and optimizing our Upwork profile. Their approach combines a high level of professionalism with a clear understanding of how the platform works and what drives real results. The impact of their work has been very noticeable. We’ve achieved top positions for several of our priority keywords, significantly improved our profile visibility, and, most importantly, seen steady growth in the number of relevant clients reaching out to us. What we particularly appreciate is that they focus not just on optimizing the profile itself, but on building a sustainable strategy that translates into measurable business results. The team is responsive, knowledgeable, and genuinely invested in our success. We highly recommend their services to anyone looking to strengthen their Upwork presence, increase visibility, and attract more high-quality clients.

Roman Kravets

Roman Kravets

Co-founder at UM Agency

MARATHON UPWORK:
VISIBILITY SAGA
We held a real-time Upwork profile optimization marathon for members of the TRC community
January-February
2026
ChartChart
Out of 69 finalists, 54 participants managed to enter the TOP 100 for the first time with at least one keyword during the marathon
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Participants Feedback
Participants Feedback